The news that Yahoo has suffered a hack that has potentially affected one billion user accounts should be a wake-up call to all internet users that don’t have a system in place to manage passwords. Companies such as Yahoo and Google are big targets for hackers and breaches such as this prove that no matter what cyber security resources are made available to them, no amount of security is absolutely watertight. As time goes on, it seems these huge attacks on services that provide many of our day-to-day internet facilities are only becoming more common.
As a musician living and working in the 21st century, at some point you‘re going to have to use social media to promote your music, a gig, your band, or all of these in some combination. Universities and music colleges are slowly catching up in their provision of education in these areas, but in some cases the advice on offer barely stretches to ‘use social media to promote your music’. Not helpful.
There’s lots of social media advice freely available on the web, but this can be quite vague at times and is often aimed at businesses, so it may not feel entirely relevant. So, where do you start? Here’s a brief, non-exhaustive, musician’s guide to Twitter and specific tips on how to use it to promote your music in an effective way.
What is your budget? During the initial discussions around a new project, this is often one of the first questions that a client will be asked. This can seem to be somewhat of an invasive question a first glance, but there are perfectly good reasons to be clear about this upfront.
Now that you‘ve completed (or at least started) the process of researching your new website, the next thing to prepare is the site‘s content. This is a really important step that’s often overlooked.
As a web designer, I‘m quite often asked if I can design the site and then ‘slot the content in’ afterwards. The answer is, unfortunately, no. Think about your site’s users – they’re visiting your site for the content, not the design(!), so this is an absolutely crucial aspect of your site to spend some time on and get right. Trying to build a site without the content can lead to some major flaws as the designer has to make quite a lot of assumptions about what will be available content-wise.
Fortunately, seeing as you’ve just completed the research process, you should now be in a pretty good position to create the initial content for your site. You may even be feeling particularly inspired by some of the content you’ve seen on your internet travels. So, where to begin?
Having a site designed (or redesigned) can be an exciting prospect – it’s your opportunity to carve out a space on the internet and choose how to present yourself to the rest of the world. However, to make the design process as smooth as possible, you’ll want to have made preparations ahead of starting the project. Not only can this sort of planning help to make designing your website much more straightforward, but this initial groundwork can help make your site a success in the long-term, too.
So, what should you have done before work commences on your site? There are various aspects to consider, and the depth to which you will go into these varies greatly depending on the type and complexity of site, but all should be considered to at least some degree. In this short series of blog posts, we’ll look at how to prepare for your next design project – we’ll start with research.