If you think about it, it’s incredible to consider how many websites are entirely black and white. It’s even more startling when you put that another way: when a site only uses white, grey and black, it has no colour at all.

There’s nothing wrong with that per se, and I know many sites are only predominantly black and white, often featuring a highlight colour. I’ve designed plenty of sites along these lines. It’s partly a result of fashion, design choices and the fact that it’s such a solid design combination.

That said, I still wish the web was a little more colourful. There are lots of sites out there that use a wide colour palette to create brilliantly vibrant areas of the internet. I’d love these to be more representative of the web as a whole.

This isn’t about using colour for colour’s sake, and it’s not just about setting a mood. Subtle use of colour can lift a design, make the copy beautiful to read and create a memorable browsing experience for the user. And when I say ‘memorable’, I’m thinking more TypeWolf than LINGsCARS.com.

I suspect there are plenty of reasons that the web isn’t more colourful and they’re likely not to be the fault of the designer. Perhaps a lack of budget for design time or conservative choices by key stakeholders are to blame.

Whatever the reason, it seems a shame to me that despite having millions of colours available to use, so much of the web is black and white.