2019 - Website & Logo Design
Drive Digital Consulting asked me to redesign the European Wine Store’s Shopify website.
We refreshed the site’s typography, opting for a beautiful type pairing of Benton Modern and Proxima Nova. The serif gives the site an elegant feel, whilst Proxima Nova works perfectly at smaller sizes—handy on a site like this.
The colour palette was also modernised, using wine-inspired greens and golds to round off the aesthetic.
One of the challenges was to maintain an elegance and simplicity of use, despite the wide range of products on offer. Generous use of whitespace throughout the design, with a versatile sans-serif for meta information, allowed us to achieve the balance the site needed.
Food & Drink