If you don't sell a product on your website, is it just a vanity project?
A website is an investment. It takes time, effort, thought and money to make a website authentically reflect your business.
But if you’re a small business or freelancer and you don’t sell physical products or rely on your website to generate leads, why do you need one?
Sure, a website can demonstrate your experience, show off work and tell potential clients about what you do, but what does it do beyond that?
I have a website. I’m a web designer, it’s my job. But I don’t rely on my site to generate work.
Like most freelancers, my work comes from referrals. That might be someone I’ve worked with before, a recommendation or even an online platform where I’ve built a reputation.
This isn’t to say I don’t receive enquiries through my site. I do, but I don’t rely on my site for work.
So, what’s the point of a website?
A website has an immeasurable impact on how your business is perceived. Let me explain.
Your website is an opportunity to make a statement about who you are, why clients should choose you and the type of clients you want to work with. A website helps you to build trust with potential clients. A website demonstrates that you exist, but also give users an indication of the quality of your work.
Aside from social media, your site could be the first interaction a potential customer has with your business. You only make a first impression once, so it needs to count.
Why is website design important?
If you want to build trust in your business, investing in design is an excellent way to do that. It’s easy to spot a website that’s based on a template with imported content. Is that really how you want to represent your business online?
Creating a bespoke user experience through good website design demonstrates that you’re serious about what you do and how your brand is perceived. A bespoke website screams who you are and the value you place on your work.
Your website doesn’t have to set the world alight, but spending the time to make it uniquely yours is valuable. A bespoke website distinguishes you from your competitors and makes your site’s user experience memorable, too.